Campaign, Package Design
Gummy Heaven. PAX’s entry into the cannabis-infused edible category.
Creative direction, packaging design and campaign rollout for PAX Live Rosin Gummies.
Creative Direction: Abby Lowenstein, TWO
Photography: James Emmerman, Ian Shiver
Production: Hyperion LA
Styling: Ace Aroff
Glam: Rachel Messick, Jaime Diaz
Post: Ink Retouching, Zach Vitale
Campaign
Anyone can be a stoner. Elevate your ritual with PAX.
Creative Direction: Abby Lowenstein, TWO
Photography: David Bates
Videography: Matilda Montgomery
Video Editing: Teryn Bleeker
Production: Hyperion LA
Styling: Jake Sammis
Glam: Rachel Messick, Virginie Pineda, Caitlin Wronksi
Senior Thesis
Cyber Queer (2020) is a printed zine which explores the impact and influences of online queer communities onto the offline lives of their members. The project serves as an archive of queer life on the burgeoning internet platforms of the 1990s through the 2010s.
Campaign, Package Design
Finding beauty in vape culture, anything is possible. 💨
Creative direction and campaign rollout for the PAX ERA GO color refresh.
Creative Direction: Abby Lowenstein
Photography: Ian Shiver
Production: Moss Park
Styling: Andrea Bonin
Tech: Robyn Schmidt
Post: Zach Vitale
Campaign, Package Design
Rebranding PAX’s iconic vaporizer device. Meet the PAX Plus & PAX Mini.
Creative Direction: Abby Lowenstein, TWO
Photography: Evan Angelastro
PAX ERA, PAX MINI & PLUS, , 2023