Abby Lowenstein

Midwest designer with a love for understanding how culture shapes design (and vice versa).

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Abby Lowenstein

Midwest designer with a love for understanding how culture shapes design (and vice versa).

Era Ultra Campaign (2022)

Packaging, Creative Direction, Omni-Channel Marketing Collateral

Creative Director: Marc Hohmann
Art Director: Abby Lowenstein, Ned Hardy
Photographer: Lindsay Ellary
Stylist: Jake Sammis
Production: Hyperion LA

Rebranding PAX’s iconic vape device: the PAX Era.