Brooklyn-based designer and art director with a love for understanding how culture shapes design (and vice versa).
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Omni-Channel Marketing Campaigns, Rebrand
Gilly Hicks
Art Director Cathleen Graves
Creative Direction, Seasonal Campaigns, Brand Positioning, Store Wayfinding, Digital & Print Marketing
Abercrombie & Fitch’s new gender inclusive loungewear, underwear and activewear brand targeted to the Gen Z customer. Assisted with photo direction, brand/visual language and executed creative through site, paid media, social, email and global store channels