Abby Lowenstein

Midwest designer with a love for understanding how culture shapes design (and vice versa).

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Abby Lowenstein

Midwest designer with a love for understanding how culture shapes design (and vice versa).
PAX Device Packaging (2022)

Packaging, Creative Direction

Creative Director: Marc Hohmann
Art Director: Abby Lowenstein, Ned Hardy
Photographer: Eric Helgas

Package redesign of PAX’s long-standing flagship devices to shift the brand away from a tech-hardware positioning to a more lifestyle oriented cannabis brand.