Era Ultra Campaign (2022)
Packaging, Creative Direction, Omni-Channel Marketing Collateral
Creative Director: Marc Hohmann
Art Director: Abby Lowenstein, Ned Hardy
Photographer: Lindsay Ellary
Stylist: Jake Sammis
Production: Hyperion LA
Rebranding PAX’s iconic vape device: the PAX Era.
Art Director: Abby Lowenstein, Ned Hardy
Photographer: Lindsay Ellary
Stylist: Jake Sammis
Production: Hyperion LA
Rebranding PAX’s iconic vape device: the PAX Era.
PAX Mini & Plus Campaign (2022)
Packaging, Omni-Channel Marketing Collateral
Creative Director: Marc Hohmann
Art Director: Ned Hardy
Photographer: Evan Angelastro
Stylist: Mitch McGuire
Production: Hyperion LA
The all new PAX Mini and Plus cannabis vaporizers designed to deliver the highest quality, easiest-to-use flower experience on the market.
Art Director: Ned Hardy
Photographer: Evan Angelastro
Stylist: Mitch McGuire
Production: Hyperion LA
The all new PAX Mini and Plus cannabis vaporizers designed to deliver the highest quality, easiest-to-use flower experience on the market.
Gilly Hicks (2021)
Abercrombie & Fitch’s gender inclusive underwear and loungewear brand.
Rebrand Creative Direction, Global Store Wayfinding, Omni-Channel Marketing Collateral
Creative Director: Cathleen GravesAbercrombie & Fitch’s gender inclusive underwear and loungewear brand.
Cyber Queer (Senior Thesis 2020)
Creative Direction, Research, Print, Digital, Screenprinting
A printed zine that explores the influences of online queer communities and their importance on their offline lives of the queer community.
For additional information, please see Behance.
For additional information, please see Behance.
The Machine (2020)
Creative Direction, Naming, Print & Digital Branding
In collaboration with Alex Julian, Ali McNair, Blake Juras, Grace Hertlein & Leslie Bonzella
Creative Direction, Naming, Print & Digital Branding
In collaboration with Alex Julian, Ali McNair, Blake Juras, Grace Hertlein & Leslie Bonzella
We're all just cogs in a machine. Conceptual branding for a senior thesis show. Poking fun at corporate work culture and traditional thesis show branding. Current branding at DAAP is siloed by program and school; The Machine proposes one all-encompassing name and visual style for the entire college.
