Abby Lowenstein

Midwest designer with a love for understanding how culture shapes design (and vice versa).

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Abby Lowenstein

Midwest designer with a love for understanding how culture shapes design (and vice versa).

Era Ultra Campaign (2022)

Packaging, Creative Direction, Omni-Channel Marketing Collateral

Creative Director: Marc Hohmann
Art Director: Abby Lowenstein, Ned Hardy
Photographer: Lindsay Ellary
Stylist: Jake Sammis
Production: Hyperion LA

Rebranding PAX’s iconic vape device: the PAX Era.


PAX Mini & Plus Campaign (2022)

Packaging, Omni-Channel Marketing Collateral

Creative Director: Marc Hohmann
Art Director: Ned Hardy
Photographer: Evan Angelastro
Stylist: Mitch McGuire
Production: Hyperion LA

The all new PAX Mini and Plus cannabis vaporizers designed to deliver the highest quality, easiest-to-use flower experience on the market.


Gilly Hicks (2021)

Rebrand Creative Direction, Global Store Wayfinding, Omni-Channel Marketing Collateral

Creative Director: Cathleen Graves

Abercrombie & Fitch’s gender inclusive underwear and loungewear brand. 


Cyber Queer (Senior Thesis 2020)

Creative Direction, Research, Print, Digital, Screenprinting

A printed zine that explores the influences of online queer communities and their importance on their offline lives of the queer community.

For additional information, please see Behance.
The Machine (2020)

Creative Direction, Naming, Print & Digital Branding

In collaboration with Alex Julian, Ali McNair, Blake Juras, Grace Hertlein & Leslie Bonzella

We're all just cogs in a machine. Conceptual branding for a senior thesis show. Poking fun at corporate work culture and traditional thesis show branding. Current branding at DAAP is siloed by program and school; The Machine proposes one all-encompassing name and visual style for the entire college.