PAX Live Rosin GummiesCampaign, Package Design2023
Gummy Heaven. PAX’s entry into the cannabis-infused edible category. 

Creative direction, packaging design and campaign rollout for PAX Live Rosin Gummies. 

Creative Direction: Abby Lowenstein, TWO
Photography: James Emmerman, Ian Shiver
Production: Hyperion LA
Styling: Ace Aroff
Glam: Rachel Messick, Jaime Diaz
Post: Ink Retouching, Zach Vitale