ABBY LOWENSTEIN

Brooklyn-based designer and art director with a love for understanding how culture shapes design (and vice versa).

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ABBY LOWENSTEIN

Brooklyn-based designer and art director with a love for understanding how culture shapes design (and vice versa).

CV
CONTACT
Thesis Show 2020

The Machine

In collaboration with Alex Julian, Alison McNair, Grace Hertlein,
Blake Juras & Leslie Bonzella.

Creative Direction, Naming, Branding, Digital & Print

We're all just cogs in a machine. Conceptual branding for a senior thesis show. Poking fun at corporate work culture and traditional thesis show branding. Current branding at DAAP is siloed by program and school; The Machine proposes one all-encompassing name and visual style for the entire college.