Thesis Show 2020

The Machine

In collaboration with Alex Julian, Alison McNair, Grace Hertlein,
Blake Juras & Leslie Bonzella.


Creative Direction, Naming, Branding, Digital & Print


We're all just cogs in a machine. Conceptual branding for a senior thesis show. Poking fun at corporate work culture and traditional thesis show branding. Current branding at DAAP is siloed by program and school; The Machine proposes one all-encompassing name and visual style for the entire college.



©  2022