Abby Lowenstein

Midwest designer with a love for understanding how culture shapes design (and vice versa).

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Abby Lowenstein

Midwest designer with a love for understanding how culture shapes design (and vice versa).
The Machine (2020)

Creative Direction, Naming, Print & Digital Branding

In collaboration with Alex Julian, Ali McNair, Blake Juras, Grace Hertlein & Leslie Bonzella

We're all just cogs in a machine. Conceptual branding for a senior thesis show. Poking fun at corporate work culture and traditional thesis show branding. Current branding at DAAP is siloed by program and school; The Machine proposes one all-encompassing name and visual style for the entire college.