THE MACHINE (2020)
Creative Direction, Naming, Print & Digital Branding

In collaboration with Alex Julian, Ali McNair, Blake Juras, Grace Hertlein & Leslie Bonzella

We're all just cogs in a machine. Conceptual branding for a senior thesis show. Poking fun at corporate work culture and traditional thesis show branding. Current branding at DAAP is siloed by program and school; The Machine proposes one all-encompassing name and visual style for the entire college.